Friday, 10 August 2012
FAKE MAC AT AUSSIE TARGETS??
Visits to a couple of Target stores in WA have shown me a seemingly random assortment of Studio Fix Powders (about 6 shades available) maybe 8 lipsticks, half a dozen lipglasses, and about 30 single eyeshadows, 6 powder blushes and eye kohl pencils in both Fascinating (white) and Smolder (black).
Remember what I said in this week's Illamasqua video about brand positioning? This is a perfect example of what happens with strange positioning. It's just plain weird. Kind of cheapens MAC doesn't it? Noone I've spoken to at my Target stores, even those working in the cosmetic department, knows anything about this deal, whether it's an ongoing situation or not, and especially anything about the products themselves. The whole thing just looks shifty. If I could count the number of emails, tweets, comments and YouTube messages I've received this week (and actually over the last few months since MAC was first spotted on target.com.au) saying, "MAC at Target??! What the....?!?", ..ummmm.... well, it would be a large number!!
And while I majored in Public Relations and know to believe pretty much anything BUT what you read (this blog excluded of course!), when a large corporation like Target goes so far as to guarantee authenticity in print and on the actual product display, and also in response to customer inquiries, I do put some faith in their dislike of litigation and paying out damages to the Estee Lauder, who may get a tad upset at the situation, not to mention damage to the brand. (conspiracy theories abound in my mind by the way, about lessons learned in buying MAC products from
anywhere but an authorized MAC store/ counter anyone? Maybe EL LOOOOOVE this, or planned it? I'll stop with this for now but still.... Anyone?)
Today I received a link to the following blogpost http://thebeautebuzz.wordpress.com/2012/08/09/mac-at-target-real-or-fake/ suspecting fakes, and whilst I don't believe a lack of logo alone is enough for a counterfeit verdict, or even the tacky, awful looking ad, consider the following photo.
On the left is a See Sheer lipstick I picked up myself from a MAC counter in the USA back in April. On the right is a See Sheer lipstick I purchased at Target today. Besides the obvious label differences, the smell is completely different. All of the 3 lipsticks I purchased from Target smell nothing like any MAC lipstick I've ever smelt before- they all have a much more chemical, "cheap lipstick-y" scent that is completely and utterly lacking in anything resembling the vanilla scent I so love MAC lipsticks for.
They do actually swatch pretty darn similar though I must say....
I decided to go and have a whiff of the oldest MAC lipsticks I have in my collection (all of which were purchased personally by me at MAC stores), and whilst all of them have lost that lovely vanilla scent, they still don't have this chemically smell that wafts from the Target 'finds'. Bit yucky!
Needless to say, I'm not shocked that there are MAC counterfeits around, but I am surprised that a corporation as large as Target would go to bat IN PRINT for their authenticity. Even at a stretch if they are in some strange way genuine, and made at the MAC factory on a day they'd run out vanilla scent (I know, I know!) but just old, that Target would source such shifty, old product in such a random assortment from an international supplier.
Sorry girls, the whole thing reeks. Kinda cheapens Target after all that really. Brand positioning....
God bless Australia and the Australian Beauty Industry.
Your thoughts, as always, are very welcome and encouraged!
- Jodi xo